The New Logo for Great British Railways is Shown.
The Transport Department has introduced the logo and livery for the new national rail body, constituting a notable advance in its policy to bring the railways back into state hands.
A Patriotic Palette and Iconic Logo
The updated livery incorporates a Union Flag-inspired palette to mirror the national flag and will be used on GBR trains, at stations, and across its online presence.
Significantly, the logo is the distinctive double-arrow symbol historically used by National Rail and previously created in the mid-20th century for the former state operator.
The Implementation Plan
The implementation of the new look, which was developed by the department, is set to happen in phases.
Travellers are scheduled to start seeing the newly-branded trains across the UK rail network from spring next year.
Throughout the month of December, the visuals will be displayed at key railway stations, such as Manchester Piccadilly.
The Path to Renationalisation
The legislation, which will pave the way the formation of Great British Railways, is presently making its way through the Parliament.
The government has argued it is bringing back into public ownership the railways so the service is "run by the people, delivering for the people, not for corporate interests."
Great British Railways will bring the operation of train services and infrastructure under a unified structure.
The government has stated it will unify seventeen different bodies and "reduce the frustrating bureaucracy and poor accountability that has long affected the railways."
Digital Services and Current Public Control
The launch of GBR will also involve a comprehensive app, which will let users to see schedules and reserve tickets absent additional fees.
Passengers with disabilities travellers will also be able to use the app to request assistance.
A number of franchises had previously been taken into public control under the former administration, such as Southeastern.
There are currently seven train operators now in public control, representing about a one-third of rail travel.
In the past year, South Western Railway have been brought into public ownership, with further franchises anticipated to be added in the coming years.
Official and Sector Reaction
"This is not simply a new logo," stated the relevant minister. It symbolises "a new railway, leaving behind the frustrations of the previous system and dedicated completely on delivering a genuine passenger-focused service."
Rail figures have responded positively to the pledge to improving the passenger experience.
"The industry will continue to work closely with industry partners to ensure a seamless transition to GBR," a representative said.